Are you looking to give your career a jump start by joining the digital league? If yes, pursuing one of the best online marketing courses could be the best move of yours in the right direction. In today’s marketing landscape, the evolution of digital avenues has changed the market dynamics. For aspiring individuals, it opens up a number of fabulous career opportunities.
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Whether you’re a start-up, working professional, job seeker, these online market courses emerge out as the most sought after way towards your dream career. The primary motive behind pursuing such a course is to learn the online marketing tactics that could be employed to empower your own business or your client’s. One could choose to do a host of things on digital front after completing the marketing courses online such as website promotion, search engine optimization, social media marketing, Pay per click, online display advertising, mobile marketing, content marketing, and many others.
Online marketing is a vast domain and there are various essential elements within it that are taught in the course. These course elements include:
Search Engine Optimization (SEO)
- Business Analysis.
- Website Analysis.
- Keyword Research and Development.
- HTML Overview.
- On-Page Optimization.
- Off-Page Optimization.
- Google Webmaster Tools.
- SEO Tools.
- Google Algorithm Updates.
- Report Generation.
- Structural SEO.
- Email Marketing.
- Mobile Marketing.
- SMS Marketing.
- Affiliate Marketing.
- E-Commerce Marketing.
- Video Marketing.
- Online Branding.
Search Engine Marketing (SEM)
- Pay Per Click (PPC).
- Keyword Categorization.
- Landing Page Creation.
- Campaign Management.
- Ads Creation.
- Bid Management.
- PPC Tools.
- PPC Report Generation.
- PPC Campaigning Tools.
Social Media Optimization (SMO)
- Social Media Websites.
- Brand Awareness.
- Online Reputation Management.
- FB, Twitter Page Creation & Promotion.
- Micro Blogging.
- Video Marketing.
- CMS Optimization.
- Google Adsense& Blogging.
We have a team of qualified and industry-certified instructors that teach the basics as well as advances of online marketing employing web tools. This way, our students get both the theoretical knowledge as well as practical applicability of the same.
Our course outcomes
- Conceptualizeresult-oriented digital marketing strategies.
- Execute digital marketing campaigns under toughconstraints.
- Information on a wide range of online marketing practices.
- Capability to manage online search and display operations.
- Tactics to improve page rankings of search engines, initiate and manage social media page accounts.
- Power to build and manage a brand online.
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